Monday, April 13, 2009
Speech/Presentation Assignment
Advanced Organizer: First Slide
• We are Team Default (or other organization name). We are the PR group representing No-Step.
• No-Step is the new patent pending product which will help prevent ladder accidents.
• No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders.
• No-Step is a great investment for your company
Slide Two, Slide Three, Slide Four, Slide Six (we need to work on the order).
• No-Step was created by Larry Allred Sr. and Larry Allred Jr.
1. Allred Sr. has worked in the construction business for over 30 years.
2. Allred Sr. has seen many ladder accidents. He wanted to help prevent accidents. No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders. It slides into place and stays secure in the top step of the ladder. (have picture to present, or actual thing.)
• No-Step is a great opportunity for any company.
1. No-Step is not currently working with any other market competitor.
Budget Talk
• This is what we give, and this is what you give. We need to iron out the kinks of this.
More on No-Step injuries and numbers (may want to put this earlier in presentation)
• More than 500,000 ladder accidents were reported in 2007.
1. No-Step will reduce ladder accidents in residential homes by 35 percent.
2. Administrations and Organizations will see a reduction of ladder accidents when No-Step is implemented with their business. Accidents will decrease by 40 percent.
• No-Step is a great investment for the company because No-Step will help protect your employees, prevent additional payouts through workers compensation and will help fight against lawsuits over ladder injuries.
Conclusion: slide six
• Repeat key points which have already been discussed.
Wednesday, April 1, 2009
Picture Time 2.
Picture Time.
Sunday, March 22, 2009
Picture time.
With this picture I : Adjusted the color balance shadows and midtones, adjusted brightness and contrast.
Airbrushed the waterfall to enhance blue color and Airbrushed parts of back of mountain.
With this picture I Adjusted the color balance shadows and midtones, adjusted brightness and contrast. Airbrushed the sky color around the light and gave it a puzzle texture.


Thursday, March 5, 2009
Position Paper, Burger Planet
During the past decade there has been a rise in the consumer’s awareness and consciousness of diet and the need for healthier lifestyles. Caloric and fat intake has become a deciding factor in food choices, and due to the stigma of healthiness surrounding fast food consumption, the potential to negatively affect Burger Planet and its franchises is great.
Since its foundation in 1934, Burger Planet has served upwards of 52 billion customers throughout the world. Over the years, the Quick Service Restaurant Industry has become a staple in American society however, growing consumer awareness and a series of recent legislation threatens its place in society. Within the past three years some of the United States' most prominent cities such as New York and Los Angeles have passed strict laws regarding the issues of health in the Quick Service Restaurant industry with similar legislation in the process in several other states.
It is suggested that an implementation of a healthy alternative to Burger Planet's menu and image evaluation would be beneficial to the company as well as the consumer. The addition of Jayne Peterson and a newly added menu is a great start to the change. Her notoriety in the mass media is a benefit, and having her as a spokeswoman will put Burger Planet in a better light with consumer's who place health in high regard. Additionally, the newly added menu options add to the positive change. The new menu, which includes gourmet salads, fresh fruit and low-fat options, will draw in a new market of health conscious consumers, namely middle-aged women who previously did not consume fast food as highly.
It would also be beneficial to highlight Burger Planet's belief in healthy lifestyles for its customers. As Peterson said in a recent interview, "The company believes in encouraging customers to live healthier, active lifestyles."
Although the new menu is to be advertised please do not disregard the original menu that has aided Burger Planet in its growing success. Ensure that customers know that Burger Planet is simply improving its menu and not changing it, and not alienating our base customers who were crucial to success.
The fast food industry has had a problem with caloric intake. Soda for example is offered with most value meals. Although soda is not specifically addressed as a problem with Burger Planet, soda makes up a large part of the caloric intake from meals at restaurants.
Caroline Shugart USU Employee Wellness Coordinator said, “Soda has 15 teaspoons of sugar and 250 calories in a 20 ounce bottle.”
“Why have so much crap in drinks and why market it to kids, I think it’s unethical.”
If people stop drinking one soda a day that they would normally drink, Shugart said over the course of one year 91,250 calories and 50 pounds of sugar would no longer be taken into the body,
“That is 26 pounds of fat that could be lost in a year.” Shugart said.
According to an article from http://www.ehow.com/how_2146946_calculate-calories-needed-per-day.html, “Many people live by the 2,000 calorie a day diet, the truth is the number of calories you need to maintain your body weight will vary greatly depending on your activity level and current weight.” Although this is true, we can use 2,000 calories as a baseline when looking at caloric intake. According to http://www.fatcalories.com/, large fries from McDonalds contain 570 calories, a medium 380, and small 250. Depending on what hamburger is purchased in a meal deal, the calories range from 250 calories for a small hamburger, to 740 calories for a double quarter pound hamburger with cheese. So if a person ordered small fries, a hamburger and drank 20 oz. of soda, that person would consume more than 750 calories in from the smallest meal. Portion sizes are larger than they need to be as well. If a person ordered a quarter pound hamburger, with a large drink of soda and a large fry, the person would consume 1560 calories for one meal and that is without a refill on the soda. That only leaves 440 calories to consume for the rest of the day. If the meal was replaced by a chicken sandwich instead, the calories from chicken sandwiches range from 400 calories to 670 calories. If people eat out two times a day and 2,000 calories is all the body needs to function in a healthy manner then it is easy to see how many fast food organizations need to change their meals to make them healthier.
Tuesday, March 3, 2009
Final Press Release 4: Announcing new Product.
March 3, 2009
No-Step Inc.
Contact: Creator Larry Allred Jr.
604 South 700 East
Orem UT, 84097
www.nostep.com
Phone: 801-554-4567
Patent pending No-Step hopes to decrease ladder injuries.
While ladder injuries are prevalent during construction and household chores many precautions have been implemented to prevent these injuries, one recent development in ladder safety is the patent pending No-Step.
Larry Allred Sr. and Larry Allred Jr. the creators of no-step said, “No-Step was created to reduce ladder injuries and bring about a safer work environment for people working on ladders.”
Younger Allred said among the list of safety precautions used to prevent accidents is the suggestion that no individual uses the top step of the ladder while working. He said the warning signs are easy to ignore and many people use this top step anyway because the sign doesn’t stop them, becomes faded from sunlight or is scratched off.
“No-step stops people from using the top steps of ladders all together,” Younger Allred said.
He said it snaps into place and stays securely in the top step preventing anyone from stepping further up the ladder than they should, in this way there is a lower possibility that people will fall because balance won’t be lost and ladders won’t teeter back and forth because people are standing to high on them.
Younger Allred said, “I am hoping the Occupational Safety and Health Administration (OSHA) will recognize that their labeling is being over looked with ladder safety. This is one more simple precaution that can save lives and prevent injuries and will be much more effective than warning stickers.”
The Safe Ladder Management report stated, “OSHA concluded that 100% of ladder accidents might be eliminated with proper attention to the application of equipment, and the proper training of climbers. Human failure causes most ladder falls, but the preventable error is often administrative; not the fault of the victim.”
According to the Consumer Product Safety Commission report more than 532,000 people were injured in falls from ladders in 2007.
According to Department of Human Services, Victoria, Australia, “Trauma researchers at the Alfred Hospital have begun looking at preventative measures to improve ladder safety following the release of statistics that show one-in-three ladder falls results in severe head injury and most patients eventually returned home, many required extensive rehabilitation and a number did not survive their injuries.”
Introducing a new product for step ladders, the new product known as No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders. The purpose of this design is to deny any access to or above the top step, or cap of a step ladder. If you are standing too high on the ladder you may lose your balance and fall. Most falls from ladders seem to result in head trauma. The design will run from the bottom of the ladder cap downward to the very top "step" which is referred to by OSHA as "Not a Step" (1926.1053(b)(13). No-Step will help lower step ladder accidents in direct relation to this existing issue.
For More Information Contact:
James Johnson,
Public Relations Specialist,
No-Step Inc.
james.johnson@gmailcom
801-554-4567
Wednesday, February 25, 2009
Final: Media Pitch
The economy suffers because lawmakers don’t understand investing concepts.
Dear Jason Anderson,
A non-profit organization called Cache Valley Area Investors Association (CVAIA), teaches people to learn the right mentality and approaches when investing to become successful.
“America is suffering because people and lawmakers don’t understand these concepts,” said Preston Parker, the founder of CVAIA .
Parker believes through proper education and practice, people can become financially independent within ten years of following the guidelines set forth by CVAIA. Members of CVAIA become wealthy with the passive income they receive through investing properly. Parker said nearly 95 percent of people in the world live off the earned income they make from going to work every day. He said the other five percent, the worlds wealthy, live off of passive income, which is the money they make from investing wisely. CVAIA teaches people should spend their time doing things they love, and learn the right mentality and approaches to investing to become successful and increase their passive income.
CVAIA is a non-profit organization, has more than 80 members and their next meeting is Feb. 26, at 7:00 pm. CVAIA embraces the Law of Attraction, the Law of Abundance, the Law of Exchange. They practice the methods found in the ideologies of books including, Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For More Information Contact:
James Johnson,
Public Relations Specialist,
Cache Valley Area Association
james.johnson@cvaia.com
801-554-4567
