Monday, April 13, 2009
Speech/Presentation Assignment
Advanced Organizer: First Slide
• We are Team Default (or other organization name). We are the PR group representing No-Step.
• No-Step is the new patent pending product which will help prevent ladder accidents.
• No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders.
• No-Step is a great investment for your company
Slide Two, Slide Three, Slide Four, Slide Six (we need to work on the order).
• No-Step was created by Larry Allred Sr. and Larry Allred Jr.
1. Allred Sr. has worked in the construction business for over 30 years.
2. Allred Sr. has seen many ladder accidents. He wanted to help prevent accidents. No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders. It slides into place and stays secure in the top step of the ladder. (have picture to present, or actual thing.)
• No-Step is a great opportunity for any company.
1. No-Step is not currently working with any other market competitor.
Budget Talk
• This is what we give, and this is what you give. We need to iron out the kinks of this.
More on No-Step injuries and numbers (may want to put this earlier in presentation)
• More than 500,000 ladder accidents were reported in 2007.
1. No-Step will reduce ladder accidents in residential homes by 35 percent.
2. Administrations and Organizations will see a reduction of ladder accidents when No-Step is implemented with their business. Accidents will decrease by 40 percent.
• No-Step is a great investment for the company because No-Step will help protect your employees, prevent additional payouts through workers compensation and will help fight against lawsuits over ladder injuries.
Conclusion: slide six
• Repeat key points which have already been discussed.
Wednesday, April 1, 2009
Picture Time 2.
Picture Time.
Sunday, March 22, 2009
Picture time.
With this picture I : Adjusted the color balance shadows and midtones, adjusted brightness and contrast.
Airbrushed the waterfall to enhance blue color and Airbrushed parts of back of mountain.
With this picture I Adjusted the color balance shadows and midtones, adjusted brightness and contrast. Airbrushed the sky color around the light and gave it a puzzle texture.


Thursday, March 5, 2009
Position Paper, Burger Planet
During the past decade there has been a rise in the consumer’s awareness and consciousness of diet and the need for healthier lifestyles. Caloric and fat intake has become a deciding factor in food choices, and due to the stigma of healthiness surrounding fast food consumption, the potential to negatively affect Burger Planet and its franchises is great.
Since its foundation in 1934, Burger Planet has served upwards of 52 billion customers throughout the world. Over the years, the Quick Service Restaurant Industry has become a staple in American society however, growing consumer awareness and a series of recent legislation threatens its place in society. Within the past three years some of the United States' most prominent cities such as New York and Los Angeles have passed strict laws regarding the issues of health in the Quick Service Restaurant industry with similar legislation in the process in several other states.
It is suggested that an implementation of a healthy alternative to Burger Planet's menu and image evaluation would be beneficial to the company as well as the consumer. The addition of Jayne Peterson and a newly added menu is a great start to the change. Her notoriety in the mass media is a benefit, and having her as a spokeswoman will put Burger Planet in a better light with consumer's who place health in high regard. Additionally, the newly added menu options add to the positive change. The new menu, which includes gourmet salads, fresh fruit and low-fat options, will draw in a new market of health conscious consumers, namely middle-aged women who previously did not consume fast food as highly.
It would also be beneficial to highlight Burger Planet's belief in healthy lifestyles for its customers. As Peterson said in a recent interview, "The company believes in encouraging customers to live healthier, active lifestyles."
Although the new menu is to be advertised please do not disregard the original menu that has aided Burger Planet in its growing success. Ensure that customers know that Burger Planet is simply improving its menu and not changing it, and not alienating our base customers who were crucial to success.
The fast food industry has had a problem with caloric intake. Soda for example is offered with most value meals. Although soda is not specifically addressed as a problem with Burger Planet, soda makes up a large part of the caloric intake from meals at restaurants.
Caroline Shugart USU Employee Wellness Coordinator said, “Soda has 15 teaspoons of sugar and 250 calories in a 20 ounce bottle.”
“Why have so much crap in drinks and why market it to kids, I think it’s unethical.”
If people stop drinking one soda a day that they would normally drink, Shugart said over the course of one year 91,250 calories and 50 pounds of sugar would no longer be taken into the body,
“That is 26 pounds of fat that could be lost in a year.” Shugart said.
According to an article from http://www.ehow.com/how_2146946_calculate-calories-needed-per-day.html, “Many people live by the 2,000 calorie a day diet, the truth is the number of calories you need to maintain your body weight will vary greatly depending on your activity level and current weight.” Although this is true, we can use 2,000 calories as a baseline when looking at caloric intake. According to http://www.fatcalories.com/, large fries from McDonalds contain 570 calories, a medium 380, and small 250. Depending on what hamburger is purchased in a meal deal, the calories range from 250 calories for a small hamburger, to 740 calories for a double quarter pound hamburger with cheese. So if a person ordered small fries, a hamburger and drank 20 oz. of soda, that person would consume more than 750 calories in from the smallest meal. Portion sizes are larger than they need to be as well. If a person ordered a quarter pound hamburger, with a large drink of soda and a large fry, the person would consume 1560 calories for one meal and that is without a refill on the soda. That only leaves 440 calories to consume for the rest of the day. If the meal was replaced by a chicken sandwich instead, the calories from chicken sandwiches range from 400 calories to 670 calories. If people eat out two times a day and 2,000 calories is all the body needs to function in a healthy manner then it is easy to see how many fast food organizations need to change their meals to make them healthier.
Tuesday, March 3, 2009
Final Press Release 4: Announcing new Product.
March 3, 2009
No-Step Inc.
Contact: Creator Larry Allred Jr.
604 South 700 East
Orem UT, 84097
www.nostep.com
Phone: 801-554-4567
Patent pending No-Step hopes to decrease ladder injuries.
While ladder injuries are prevalent during construction and household chores many precautions have been implemented to prevent these injuries, one recent development in ladder safety is the patent pending No-Step.
Larry Allred Sr. and Larry Allred Jr. the creators of no-step said, “No-Step was created to reduce ladder injuries and bring about a safer work environment for people working on ladders.”
Younger Allred said among the list of safety precautions used to prevent accidents is the suggestion that no individual uses the top step of the ladder while working. He said the warning signs are easy to ignore and many people use this top step anyway because the sign doesn’t stop them, becomes faded from sunlight or is scratched off.
“No-step stops people from using the top steps of ladders all together,” Younger Allred said.
He said it snaps into place and stays securely in the top step preventing anyone from stepping further up the ladder than they should, in this way there is a lower possibility that people will fall because balance won’t be lost and ladders won’t teeter back and forth because people are standing to high on them.
Younger Allred said, “I am hoping the Occupational Safety and Health Administration (OSHA) will recognize that their labeling is being over looked with ladder safety. This is one more simple precaution that can save lives and prevent injuries and will be much more effective than warning stickers.”
The Safe Ladder Management report stated, “OSHA concluded that 100% of ladder accidents might be eliminated with proper attention to the application of equipment, and the proper training of climbers. Human failure causes most ladder falls, but the preventable error is often administrative; not the fault of the victim.”
According to the Consumer Product Safety Commission report more than 532,000 people were injured in falls from ladders in 2007.
According to Department of Human Services, Victoria, Australia, “Trauma researchers at the Alfred Hospital have begun looking at preventative measures to improve ladder safety following the release of statistics that show one-in-three ladder falls results in severe head injury and most patients eventually returned home, many required extensive rehabilitation and a number did not survive their injuries.”
Introducing a new product for step ladders, the new product known as No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders. The purpose of this design is to deny any access to or above the top step, or cap of a step ladder. If you are standing too high on the ladder you may lose your balance and fall. Most falls from ladders seem to result in head trauma. The design will run from the bottom of the ladder cap downward to the very top "step" which is referred to by OSHA as "Not a Step" (1926.1053(b)(13). No-Step will help lower step ladder accidents in direct relation to this existing issue.
For More Information Contact:
James Johnson,
Public Relations Specialist,
No-Step Inc.
james.johnson@gmailcom
801-554-4567
Wednesday, February 25, 2009
Final: Media Pitch
The economy suffers because lawmakers don’t understand investing concepts.
Dear Jason Anderson,
A non-profit organization called Cache Valley Area Investors Association (CVAIA), teaches people to learn the right mentality and approaches when investing to become successful.
“America is suffering because people and lawmakers don’t understand these concepts,” said Preston Parker, the founder of CVAIA .
Parker believes through proper education and practice, people can become financially independent within ten years of following the guidelines set forth by CVAIA. Members of CVAIA become wealthy with the passive income they receive through investing properly. Parker said nearly 95 percent of people in the world live off the earned income they make from going to work every day. He said the other five percent, the worlds wealthy, live off of passive income, which is the money they make from investing wisely. CVAIA teaches people should spend their time doing things they love, and learn the right mentality and approaches to investing to become successful and increase their passive income.
CVAIA is a non-profit organization, has more than 80 members and their next meeting is Feb. 26, at 7:00 pm. CVAIA embraces the Law of Attraction, the Law of Abundance, the Law of Exchange. They practice the methods found in the ideologies of books including, Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For More Information Contact:
James Johnson,
Public Relations Specialist,
Cache Valley Area Association
james.johnson@cvaia.com
801-554-4567
Monday, February 23, 2009
Draft Media Pitch: CVAIA
The economy suffers because lawmakers don’t understand investing concepts.
Dear Jason Anderson,
“
Parker believes through proper education and practice, people can become financially independent within ten years of following the guidelines set forth by CVAIA. Members of the non-profit organization become wealthy with the passive income they receive through investing properly. Parker said nearly 95 percent of people in the world live off the earned income they make from going to work every day. He said the other five percent, the worlds wealthy, live off of passive income, which is the money they make from investing wisely. CVAIA teaches people should spend their time doing things they love, and learn the right mentality and approaches to investing to become successful and increase their passive income.
CVAIA is a non-profit organization, has more than 80 members and their next meeting is Feb. 26, at
For More Information Contact:
James Johnson,
Public Relations Specialist,
Cache Valley Area Association
james.johnson@cvaia.com
801-554-4567
Press Release 4: Announcing new Product.
February 23, 2009
No-Step Inc.
Contact: Creator Larry Allred Jr.
604 South 700 East
Orem UT, 84097
www.nostep.com
Phone: 801-554-4567
While ladder injuries are prevalent during construction and household chores many precautions have been implemented to prevent these injuries, one recent development in ladder safety is the patent pending No-Step.
Larry Allred Sr. and Larry Allred Jr. the creators of no-step said, “No-Step was created to reduce ladder injuries and bring about a safer work environment for people working on ladders.”
Younger Allred said among the list of safety precautions used to prevent accidents is the suggestion that no individual uses the top step of the ladder while working. He said the warning signs are easy to ignore and many people use this top step anyway because the sign doesn’t stop them, becomes faded from sunlight or is scratched off.
“No-step stops people from using the top steps of ladders all together,” Younger Allred said.
He said it snaps into place and stays securely in the top step preventing anyone from stepping further up the ladder than they should, in this way there is a lower possibility that people will fall because balance won’t be lost and ladders won’t teeter back and forth because people are standing to high on them.
Younger Allred said, “I am hoping the Occupational Safety and Health Administration (OSHA) will recognize that their labeling is being over looked with ladder safety. This is one more simple precaution that can save lives and prevent injuries and will be much more effective than warning stickers.”
The Safe Ladder Management report stated, “OSHA concluded that 100% of ladder accidents might be eliminated with proper attention to the application of equipment, and the proper training of climbers. Human failure causes most ladder falls, but the preventable error is often administrative; not the fault of the victim.”
According to the Consumer Product Safety Commission report more than 532,000 people were injured in falls from ladders in 2007.
According to Department of Human Services, Victoria, Australia, “Trauma researchers at the Alfred Hospital have begun looking at preventative measures to improve ladder safety following the release of statistics that show one-in-three ladder falls results in severe head injury and most patients eventually returned home, many required extensive rehabilitation and a number did not survive their injuries.”
Introducing a new product for step ladders, the new product known as No-Step is molded from a non-conductive piece of plastic (polypropylene). It has been engineered to fit most all makes of "A-Frame" step ladders. The purpose of this design is to deny any access to or above the top step, or cap of a step ladder. If you are standing too high on the ladder you may lose your balance and fall. Most falls from ladders seem to result in head trauma. I have seen what it can do to people and for that reason alone I feel I can play a vital role in helping prevent this from happening. The design will run from the bottom of the ladder cap downward to the very top "step" which is referred to by OSHA as "Not a Step" (1926.1053(b)(13) . This will help lower step ladder accidents in direct relation to this existing issue. This will also strengthen OSHA’s standards for safety with ladders. Aside from the 300,000 - 400,000 injuries reported from ladder injuries, there has been between 300-600 deaths reported on a yearly
basis due ladder accidents.
For More Information Contact:
James Johnson,
Public Relations Specialist,
No-Step Inc.
james.johnson@gmailcom
801-554-4567
Friday, February 13, 2009
Facebook, Reading Three
I also thought the cartoon was entertaining.
Tuesday, February 10, 2009
Final Press Release 3: Cause Promotion
For Immediate Release
Contact: President and founder, Preston Parker
1425 North 1700 East,
N.
www.cvaia.com
Phone: 801-554-4567
Cache Valley Area Association
Who to come to when investing matters.
People should spend their time doing something they love, Cache Valley Area Investors Association (CVAIA), teaches people to learn the right mentality and approaches to investing to become successful and increase their passive income.
Preston Parker, President and founder of CVAIA said, “I believe through proper education and practice, people can become financially independent and wealthy with the passive income they receive through investing properly.”
Parker said nearly 95 percent of people in the world live off the earned income they make from going to work every day. He said the other five percent, the worlds wealthy, live off of passive income, which is the money they make from investing wisely.
Parker said he believes in financial health and wealth, as well as people taking care of their physical, mental, social and spiritual selves. He said as people take care of themselves they better understand how to utilize the money they have. As people educate themselves with CVAIA, their knowledge of investing becomes better. With this knowledge, as people only invest money they can lose and in investments they are comfortable with, people will feel good about their investments and become successful in earning passive income.
Parker said, “This is why
CVAIA has more than 80 members and their next meeting is Feb. 18, at
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, the Law of Abundance, the Law of Exchange. They practice the methods found in the ideologies of books including, Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For More Information Contact:
James Johnson,
Public Relations Specialist,
Cache Valley Area Association
james.johnson@ cvaia.com
801-554-4567
Wednesday, February 4, 2009
Draft Press Release 3: Image Building
For Immediate Release
Contact: President and founder, Preston Parker
1425 North 1700 East,
www.cvaia.com
Phone: 801-554-4567
Who to come to when investing matters.
Preston Parker, President and founder of Cache Valley Area Association said, “This is why
Parker said, “I believe through proper education and practice, people can become financially independent and wealthy with the passive income they receive through investing properly.”
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, the Law of Abundance, the Law of Exchange. They practice the methods found in the ideologies of books including, Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August of 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For More Information Contact:
James Johnson,
Public Relations Specialist,
Cache Valley Area Association
james.johnson@ cvaia.com
801-554-4567
Final Press Release 2: Image Building
For Immdeiate Release
President and CEO, James E. Muellenbach
Burger Planet
jamesemuellenbach@burgerplanet.com
http://www.burgerplanet.com
Phone: 765-877-4445
Fax: 765-877-4455
Burger Planet Hires Jayne Peterson
Finding healthier ways to feed American.
Logan Utah-Burger Planet announced the hiring of Jayne Petersen, CEO of the fitness health enterprise, Looking Glass Inc., who has helped many people manage their weight including commonly known talk show host Opal Whitcomb.
Through Petersen’s instruction Whitcomb, one of the most popular figures in the history of television, lost 75 pounds and kept it off. Peterson has appeared on Whitcomb's show more than a dozen times, preaching a message of moderation along with 20 minutes of walking per day. She recently added beef to that list to stay current because of all the low-carb crazes.
James E. Muellenbach
The comprehensive program Burger Planet has launched includes recently added foods to the menu like packets of apple slices. Customers can purchase packets of five different types of fruit now, selecting from apples, grapes, peaches, pineapple, or bananas. A new line of gourmet salads were added too. Also, Burger Planet offers chicken breast wrapped in lettuce in case they are on a low-carb diet. Customers can hold the mayo for a reduction of 500 more calories. No other competitors offer similar entrées like the fruit packets or chicken meal.
“I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles," Muellenbach
Peterson, 42, is a fitness guru to the stars. Her company is located in Burbank, Ca. Petersen, a native of
For more than seven decades, Burger Planet has succeeded because it has put customers first. Burger Planet listens to their customers and their desire for healthy choices, many of which Burger Planet now offer. The company hired Jayne Peterson to help Burger Planet in their commitment to serve healthy foods. Burger Planet listens to their customers and has been in business for seven generations.
For More Information Contact:
James Johnson,
Public Relations Specialist, Burger Planet.
765-877-4445
james.johnson@ burgerplanet.com
Monday, February 2, 2009
Draft Press Release 2: Image Building
For Immdeiate Release
President and CEO, James E. Muellenbach
Burger Planet
jamesemuellenbach@burgerplanet.com
http://www.burgerplanet.com
Phone: 765-877-4445
Fax: 765-877-4455
Burger Planet
Finding healthier ways to feed
Logan Utah-Burger Planet announced the hiring of Jayne Petersen, CEO of the fitness health enterprise, Looking Glass Inc., who has helped many people manage their weight including commonly known talk show host Opal Whitcomb.
Through Petersen’s instruction Whitcomb, one of the most popular figures in the history of television, lost 75 pounds and kept it off. Peterson has appeared on Whitcomb's show more than a dozen times, preaching a message of moderation along with 20 minutes of walking per day. She recently added beef to that list to stay current because of all the low-carb crazes.
James E. Muellenbach
The comprehensive program Burger Planet has launched includes recently added foods to the menu like packets of apple slices. Customers can purchase packets of five different types of fruit now, selecting from apples, grapes, peaches, pineapple, or bananas. A new line of gourmet salads were added too. Also, Burger Planet offers chicken breast wrapped in lettuce in case they are on a low-carb diet. Customers can hold the mayo for a reduction of 500 more calories. No other competitors offer similar entrées like the fruit packets or chicken meal.
“I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles," Muellenbach
Peterson, 42, is a fitness guru to the stars. Her company is located in Burbank, Ca. Petersen, a native of
For more than seven decades, Burger Planet has succeeded because it has put customers first. Burger Planet listens to their customers and the customers desire healthy choices, many of which Burger Planet now offers. The company recently hired Jayne Peterson to help Burger Planet in their commitment to serve healthy foods.
For More Information Contact:
James Johnson,
Public Relations Specialist, Burger Planet.
Office: 765-877-4445
Email: james.johnson@ burgerplanet.com
Monday, January 26, 2009
Final Press Release, ABC Real Estate
For Immediate Release
ABC Real Estate LLC
Contact: President,
http://www.abcrealestatellc.com
Phone: 801-555-4567
Solid Investments during Trying Times
ABC Real Estate LLC, the future of real estate investing.
LOGAN Utah- ABC Real Estate LLC is the only company in northern
Parker said, “We want people with poor credit to progress and advance. People can manage their credit with this program and their credit report will look better.”
Parker said the company started August, 2008 in
The company finds buyers and sellers and connects them to each other. The four beneficiary parties are the seller beneficiary, investor beneficiary, credit beneficiary and buyer beneficiary. The beneficiaries decide what to do with the trust and when they come to an agreement they set up and sign a contract. This is an innovative system that benefits all parties involved. If the buyer beneficiary can’t make payments they must adhere to the guidelines in the contract which could state for eviction in seven days. Whereas if a landlord has a renter who can’t pay rent it will take up to 90 days to evict them, with foreclosures it may anywhere from 3-6 months to evict the people leasing the property.
If a person owns a home they would like to sell, they put it in a trust and become a seller beneficiary. Then a buyer beneficiary, an individual who may not qualify to buy a home, can live in the home paying trust contributions. Parker said the money the buyer pays goes toward the mortgage and taxes; the left over money from the payments is kicked out to the other beneficiaries. Parker said although rent is cheaper, if a buyer’s credit is bad, the buyer beneficiary can live in a home they do not qualify for in any other way. Buyers can live in home, can bring their credit up and then qualify to buy the very home they have been living in.
ABC Real Estate, LLC was founded by Preston Parker in 2008. The process is patent pending and the only one of its kind in
For More Information Contact:
James Johnson,
Public Relations Specialist, ABC Real Estate.
Office: 435-755-4567
Email: james.johnson@ abcrealestatellc.com
Friday, January 23, 2009
Laws Better Catch up with Technology
The second article was interesting as well. With the booming technical world people are concerned about who has the most power regarding the internet. Just as the article says, if new proposals are accepted, this could sureably alter the flow of commerce and information on the World Wide Web. Any way you look at it, we are in for quite a ride as we try to figure out what to do with this ever growing, advancing technology.
Thursday, January 15, 2009
Email Etiquette
Email Etiquette
These two articles were informative, interesting, and the information discussed about email etiquette is important for every business. These articles are important because email etiquette is not taught at many businesses because it is assumed that employees know how t use email, which they do, but many employees do not use proper email etiquette as they should. In fact many businesses have no discussion or training procedures in place for email etiquette. Many people may not realize the negative impact poor email etiquette may have on their career and company. These articles brought a greater meaning to the real underlying messages employees may send through email by mistake. In an age where access to information is a click away, consider email etiquette some of the most important information people should know about.
Wednesday, January 14, 2009
Draft press release
For Immediate Release
Date:
Contact: ABC Real Estate
President,
Email: abcrealestatellc.com
Phone: 801-555-4567
ABC Real Estate LLC
LOGAN Utah- ABC Real Estate LLC is the only company in northern
Parker said, “We want people to progress and advance. People can mange their credit and credit repot will look better. We are helping people improve their credit. Would you rather have 30% of profit or nothing?”
Parker said the company started August, 2008 in
Have four beneficiaries, seller beneficiary, investor beneficiary, credit beneficiary and buyer beneficiary. The beneficiaries decide what to do. If person, seller ben. wans to sell home, put it in trust. A buyer ben. Can step in and live their, they pay trust contributions. That money pays mortgage and taxes and the rest of money is kicked out to other beneficiaries. Rent is cheaper but if credit is bad, can live in a home they do not qualify for. Buyers can live in home, bring credit up, then qualify in buying home. Buyer has 10% interest, everyone else has 30% and so when the buyer sells they receive money back or can reduce price of house by 10% and buy it. Outside lawyer holds trust.
Preston Parker is Guaruntor Beneficiary. This is an innovative system to handel better credit. Insurance company/investor beneficiary will ..
Better than renter/landlord, you evict renters, 90 days
Lease options you evict and takes 3-6 months for foreclaosure.
With this contract you can have specific deadlines in contract, change case by case. This process is patent pending, the only one in
Sunday, January 11, 2009
Letter to Cousin
Dear Charles,
The purpose for my letter is to explain what public relations is and how it is beneficial to all businesses and social groups. To understand why PR is so important, you must first understand what it is. Public Relations, The Profession and the Practice, Third Edition states “public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations.” Now that you know the basic definition of what PR is, you must also understand what it is used for.
Every organization and business, whether profitable or non-profitable, any club or group, and even individual people, like celebrities or rock stars, need good PR groups to be successful. In an age when the knowledge of anyone’s actions is a click away and spreads worldwide in seconds, agencies and individual need professional representation. This representation is important for public image, regardless of the situation. However, PR is not only used for image purposes, but plays an important role in every fundraising activity.
There are many strategies PR groups use. Many of these strategies go hand in hand with marketing and advertising. Companies and organizations have realized having good P.R. groups is such a benefit to their corporations that they have cut budgets from advertising creating more means in support of PR. Tom Trush from ezinearticles.com explains why PR can be more beneficial than advertising in his article Public Relations or Advertising-Which is Best for your Business. Trush said, “While advertising requires payment for space in a publication, effective public relations results in free exposure (assuming you don't hire an agency) for your product or service, readers realize you're trying to sell them something when your information is presented in an advertisement. As a result, they're naturally cautious. With public relations, you get a third-party endorsement from the media - a factor that boosts your credibility.”
It is important to know that PR is essential in the development and growth of any business or organizations. As work in this field is performed in the correct manner, organizations have more positive relationships with the public and their clients. Through effective PR work, the overall image of organizations can be represented professionally and will improve in the public’s eye. With this in mind, these are a few reasons why PR is becoming more and more prevalent in all organizations and why I am glad to be involved in this field.
Sincerely,
James Johnson
